And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. If you are arguing for them, then you should definitely do better because you obviously can’t see the problem and are part of the problem. Trouble signing in? So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. Sign in. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. It has removed the ad and apologized. Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China. Stay signed in. The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. “We respect John, and support our partners and fans globally. … |. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. I can have an opinion too, can’t I? ... replaced Boyega with Chinese star Liu Haoran. This website uses cookies to improve your experience while you navigate through the website. … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. All I said was that we shouldn’t be so quick to jump to conclusions. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. John Boyega Jo Malone Ad Compared to Liu Haoran. Taking to … Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. I don’t understand why they felt the need to do it in the first place. It’s better if they let him produce his own idea. It has removed the ad and apologized. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … It has removed the ad … After all, the Americans is a very litigious society. the celebrity). Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. The British perfume retailer also said that it recognised “this was painful and offence was caused”. The British are not shy about litigation either. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". Published ... Liu Haoran… This field is for validation purposes and should be left unchanged. Sign in. US … Good for John. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Reset password: Click here. The recreated ad replaced Boyega with Chinese star Liu Haoran. The team of Jo Malone didnt inform him first, then, you think he has the six sense whatsoever to know everything? Password. Just gonna leave this here. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. Stay signed in. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. Lose-lose situation. You also have the option to opt-out of these cookies. Email address. Lidl ad prices ruled as misleading, advertising watchdog says, Big Interview: Debbie Bond, Chief Commercial Officer, Lovehoney, An overview of the 2020 Christmas adverts from UK retailers, Watch all of the retail Christmas adverts of 2020 – so far, Friday Fun One: Social media users skewering Sainsbury’s Christmas ad dissenters, John Lewis & Waitrose Christmas advert “celebrates kindness” during pandemic, Next in pole position to buy Arcadia Group from administration, Philip Day’s Peacocks owes creditors £70m, Shoppers face £5 fees on fashion items as Brexit causes delays, Harrods owner rakes in £648m from Tiffany & Co sale to LVMH, Aldi hands staff New Year pay rise “to recognise their efforts”. Sign in. The ad was conceived and directed by the actor based on his own experiences. https://t.co/82CBB6rLVY pic.twitter.com/URilYIAcNA. Trouble signing in? The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad conceived, directed by and starring Boyega. ... quits Jo Malone over Chinese ad . On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … This is the first time I saw both ad. Published ... Liu Haoran… Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. We also use third-party cookies that help us analyze and understand how you use this website. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. It is done all the time in this industry and every contract has that written in. There is truly something magical, genius, and genuine about it. I certainly won’t be buying anymore Jo Malone products. Held In The Lonely Castle 孤城闭 has dropped another set of posters and we finally get to see the cast …, On May 24, Ma Tianyu suddenly wrote on weibo that his fate with his parents have ended before deleting the post …, On June 7, popular actress Dilraba Dilmurat was part of a show for public welfare when a man suddenly rushed …, Why Love and Redemption's Tortured Hero is Like Ashes of Love, YouTube Video VVV0SFF4REgtQmFtQXEzdk9BUVl3QzhBLkNDMDJmUWZ5YlVr, Palace Attires for Held In The Lonely Castle Starring Wang Kai, Man Rushes Onstage to Propose to Dilraba Dilmurat, Host Wang Han Praised for His Quick Thinking, Rebel Princess Author Supports Decision to …, Zhang Heng Debunks Fraud Rumours, Inadvertently …. I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. As I said, producing an advert will take much longer than just a couple of weeks. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. Marylebone, London, W1G 0PG. 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. This website uses cookies to improve your experience. In a statement to The Hollywood Reporter, they said: And yes, his statement did hint on racial undertones when he talked about the company “dismissively trading out out one’s culture ..” And even if he didn’t actually used explicit words, it has already turned into a race thing. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. The concept for the film was based on John’s personal experiences and should not have been replicated.”. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. I hope John can take them to court or something. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Save my name, email, and website in this browser for the next time I comment. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. All rights reserved. Advertisement Hide Today’s top stories I just feel that that it is all about money at the end of the day. The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. And yes, I do find it hard to believe that he didn’t know about it earlier before the advert came out. A great number of the comments on social media have jumped to accusations of racial discrimination (even one on this site) and theft. Since it filmed in China, John probably had no idea. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. What is wrong with that? After all, producing a commercial doesn’t take place suddenly. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … Necessary cookies are absolutely essential for the website to function properly. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". Reset password: Click here. @ash and Jo Malone has apologized, means they know they were wrong. Inform yourself first before opening your mouth. You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? In a statement to The Hollywood Reporter, they said: What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. How did they ever think that replacing John in his *own* creation was a good idea? Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! But then, Liu Haoran is so handsome. “John is a tremendous artist with great personal vision and direction. I feel sorry for both guys. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … US … You have entered an incorrect email address! Sign in to continue. That will surely resonate more wouldn’t it? Who has the copyright to all creative ideas, Jo Malone or John B? On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. The recreated ad replaced Boyega with Chinese star Liu Haoran. Jo Malone … I wasn’t even rude at anyone. The brand has subsequently apologised to Boyega for the “misstep”. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. Every story has got more than one side. 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน Advertisement I have to say John Boyega’s ad gave me goosebumps. However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. This was pure racism. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Editorial: 0208 222 0503 (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said. The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. The modified version replaced Boyega with Chinese star Liu Haoran. Sign in. document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. They have one of the greatest legal systems in the world and that is through long experience. He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. Commercial: 07401 241 979, UK: Four Cavendish Square, Sign in to continue. Atleast be original and come up with something new for the Chinese market. Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. The commercial featuring Boyega was reshot for the Chinese market using the actor Liu Haoran. There is nothing racist about replacing with local faces. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. The brand has subsequently apologised to Boyega for the “misstep”. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … Boyega was entirely replaced by Haoran in the Chinese version of the ad, a move that Jo Malone has since apologised for. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. Then we know who the racist one is. 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